Get a fix on the contemporary business world through English!

This text is structured to give as wide a view of possible of the world of contemporary business. Topics range from the cutting edge of IT through fashion to finance, and focus not only on Europe and America but also on Asia and Africa. There are also profiles of charismatic business people such as Richard Branson and Andrew Carnegie as well as an analysis of the Enron scandal. We hope this text will inspire students to expand their horizons.

Contents

Sony / Gucci / Walmart / IKEA / Andrew Carnegie / Anita Roddick / Google Power / Amazon / Azim Premji / Skype / eBay / Starbucks Around the World / Lenobo / MTN / Apple’s iPod / BHP Billiton / Richard Branson / New Coke / Big Airlines in Big Trouble / A Bankruptcy of Trust 1: Enron / A Bankruptcy of Trust 2: Arthur Andersen / The Fall of Barings Bank (22 chapters)